Cultural alignment & transformation

Cultural alignment & transformation

Climate or culture is created by design or default.


A1 will work with leaders to consciously create or transform its culture and then ‘hardwire’ the new culture with a set of procedures, systems and policies.

Cultural management is message management and behaviours and systems need to be supported by symbolic messages which are also in alignment. A1 supports the organisation to align all these levers for maximum cultural potency. The model we work with looks like this:





Building or transforming a culture is a gradual process and requires total alignment of all key levers. These being firmly set in clear core values of the team or organisation.

Authentically demonstrating these values will create sustained out-performance and firmly entrench the desired culture.

Case Study

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